Why are publishers shifting away from AMP?

Clickio CCO Jacopo Gerini explains why AMP is no longer necessarily the best option for creating fast-loading, user-friendly mobile pages in this article for Performance Marketing World.

11.05.2022

Should You Abandon AMP? 4 Considerations To Help You Decide

Turning off AMP on your website could help you increase monetization opportunities without hitting your search rankings. Here are 4 factors to consider before making the switch.

11.05.2022

Optimizing mobile sites: What’s the alternative to AMP?

More and more sites are now moving away from AMP. Here's how publishers can keep the benefits of fast-loading, user-friendly mobile pages without it.

28.04.2022

“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead

Clickio CCO Jacopo Gerini and other industry experts share their views on the recent IPA Bellwether report.

26.04.2022

Marketing budgets revised up to almost 8-year high: IPA Bellwether Report

Jacopo Gerini, CCO of Clickio, advises publishers that they should optimise their sites for the user experience, improve loading speeds, and increase engagement to drive advertising revenue.

15.04.2022

Q&A with Jacopo Gerini, Chief Commercial Officer, Clickio

In this article, Jacopo Gerini, Chief Commercial Officer of Clickio, provides his insights on how publishers can stay ahead of the game in terms of search status, visibility, traffic, revenue, and user experience.

12.04.2022

The desktop rollout of Core Web Vitals is complete: How can publishers optimize site performance?

Desktop page experience ranking factors include now Core Web Vitals. Are you compliant with Core Web Vitals on desktop?

09.03.2022

“This will hurt Facebook hardest”: 12 performance marketers’ views on the Android tracking phase out

Google stated earlier this month that it was expanding its plan to ban third-party data tracking to Android apps.Clickio CEO Alexander Azarov adapt to the next big mobile data challenge.

28.02.2022

Comment: Adtech industry on Google’s Sandbox Android move

“The focus on user privacy is industry-wide, and no channel will escape changes. The question is not if, but when" Alexander Azarov, CEO and Founder of Clickio.

18.02.2022

Optimizing Core Web Vitals: Why real-user monitoring is key

"With the desktop rollout bringing new challenges and Core Web Vitals metrics also expected to evolve over time, the only way for publishers to remain agile in the face of change is to set up real-user monitoring."

10.02.2022

‘The levy needed to crack’: Marketers consider IAB cookie consent conundrum

A recent ruling by the Belgian Data Protection Authority could transform the way websites have to collect GDPR consent. Here Clickio CEO Alexander Azarov and other industry experts share what it's likely to mean for publishers.

08.02.2022

Why businesses really need to know and understand their assets

It's crucial for businesses to keep on top of data security and privacy. Alexander Azarov, CEO and Founder of Clickio, shares his thoughts on how firms can stay ahead of the game in this article for Digital Journal.

27.01.2022

Data Protection Day 2022: No more room for privacy error

With regulations continuing to evolve, it's important for publishers to stay on top of data privacy issues. Clickio CEO Alexander Azarov and other industry experts share their thoughts on what to look out for this year.

26.01.2022

Expectations dampen, but sharp growth still predicted: IPA Bellwether Q4 2021

With overall growth still expected for ad spend, publishers need to ensure they are using the correct monetisation solutions to capitalise on this.

24.01.2022

“Learning our way out of a crisis”: 30 performance marketers’ views on the year ahead

Alexander Azarov, CEO of Clickio: "By adjusting site architecture to ensure compliance with Google’s Core Web Vitals, publishers inherently create a more engaging experience for consumers; driving traffic and, ultimately, revenues”.

21.01.2022

IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth

The latest IPA Bellwether Report shows marketing expenditure increasing. Clickio CEO Alexander Azarov and other industry experts share their thoughts on what this means.

20.01.2022

Expert Data & Privacy Predictions For 2022

Developers and publishers need to be aware of current data trends, so what does 2022 have in store for Data and Privacy? Clickio CEO Alexander Azarov and other industry experts share their predictions for the year ahead.

19.01.2022

Inside Google’s Core Web Vitals

Core web vitals are becoming increasingly important in Google search rankings. In this Q&A with Advertising Week, Clickio's CEO Alexander Azaroz explains what they are and what publishers can do to avoid being penalised.

07.01.2022

Top Dominant Digital Marketing and Advertising Technology (Martech/ Adtech) Themes for 2022

"Developers and publishers need to be aware of current data trends – and more importantly, able to predict future trends" Clickio CEO Alexander Azarov.

23.12.2021

Publishers, Stop Prioritizing Monetization Over User Experience

"Publishers struggling to balance user experience with profit can’t rely on quick fixes. They’ll need long-term solutions". Clickio CEO Alexander Azarov explains the steps publishers can take to improve user experience in this column for AdExchanger.

23.12.2021

Publishers must maintain a fast pace in 2022: Industry thoughts

What does 2022 have in store for publishers? Clickio CEO Alexander Azarov and other industry experts share their predictions for the year ahead.

16.12.2021

Publishers must maintain a fast pace in 2022: Industry predictions

As we move into 2022, it will therefore be vital for publishers to embrace technologies that improve site performance – and thus the user experience – by looking beyond strategies that focus on monetization alone.

16.12.2021

Clickio launches Core Web Vitals Monitoring

Already implemented by some of Clickio’s existing publisher partners, the Core Web Vitals Monitoring platform is now widely available via a monthly fee to any website owner.

30.11.2021

Clickio launches Core Web Vitals Monitoring

Clickio's new solution helps publishers remain compliant with all three vitals by tracking their scores in real-time.

30.11.2021

Retail eCommerce news from week beginning 22 November

Clickio’s new platform tracks how users actually experience sites, helping publishers monitor performance in real-time.

29.11.2021

This Week on PMW: Clickio has launched its Core Web Vitals Monitoring platform

Publisher technology solution Clickio has launched its Core Web Vitals Monitoring platform.

26.11.2021

Clickio launches Core Web Vitals Monitoring for publishers

Clickio, the all-in-one technology solution for online publishers, has announced the launch of Core Web Vitals Monitoring.

23.11.2021

WTF are Core Web Vitals?

In this article for PerformanceIN, Alex Azarov CEO of Clickio explains what are Google Core Web Vitals and how publishers can optimize their vitals to remain compliant.

17.11.2021

Ad spend set to grow sharply in 2022: IPA Bellwether Q3

Jacopo Gerini, Chief Commercial Officer at Clickio, suggests that publishers should be looking to maximise current positivity: "Publishers should make the most of their advertising inventory to maximise revenue while reducing their workload.”

25.10.2021