Clickio Bidder for Prebid

More demand, less disruption

More qualified demand in your auction, no extra operational work
Connected through a standard Prebid adapter
Your Prebid, Google Ad Manager setup and partner relationships stay in place

Not just another bidder

Sending every request everywhere does not workBuyers and SSPs throttle and price with their own algorithms, which hurts bid rate and revenue.
Clickio Bidder routes on performance signalsFewer wasted requests, more chances of stronger bids.

Diagram: ad requests flow through Clickio Intelligent Bid Stream Management to demand partners rated High, Medium and Low

Key advantages

AI-powered bid stream management

Decides which requests go to which partners
Based on how SSPs and buyers behave
Higher bid rate, fewer wasted requests

Advanced multi-size demand

Demand competes for the best format and size
Fuller use of every placement
No ad layout rebuild

High-impact formats through Prebid

High-viewability formats through your Prebid setup
More monetization in the auction you already run

Best fit

Clickio Bidder is best suited for publishers who:

Already use Prebid.js
Use Google Ad Manager as their main ad server
Want more demand without a full monetization migration
Have display or banner inventory available through header bidding
Want to test incremental revenue before making bigger stack changes

Especially larger publishers and established ad ops teams.

Prebid.js browser window connected to layered demand, Google and reporting

How it works

Add Clickio to ads.txt

We provide the lines, so demand partners recognize your inventory. Check your file with our free Ads.txt Validator.

Add Clickio as a vendor in your CMP

For European traffic, so consent signals pass correctly.

Add the Clickio Prebid adapter

Your team adds Clickio to Prebid with the Site Area ID we provide.

Test, measure and scale

Start with a few placements or segments, review, then expand.

Full Clickio Monetization or Clickio Bidder?

Full Clickio Monetization

Fully managed: formats, ad refresh, price floors, reporting and payments.

Clickio Bidder

Keep your setup, add Clickio as an extra Prebid demand source.

Both come with Clickio’s ad ops and account management teams. The right fit depends on your stack and how much control you want to keep in-house.

Frequently Asked Questions

No. Clickio Bidder is designed to be added to an existing Prebid.js setup as an additional bidder.
No. Clickio competes alongside current bidders, so publishers can keep existing relationships and auction logic.
It means Clickio uses auction and demand-side signals to help decide which bid requests should go to which demand sources, instead of treating every request the same way.
Yes. Publishers can start with selected placements or traffic segments, then expand based on performance.
Performance can be reviewed through the publisher’s existing ad server and header bidding reporting, together with Clickio-side checks on bid activity, win rates and revenue contribution.

Ready to add more value to your Prebid auction?

Already on Prebid? Add Clickio demand without replacing your stack.

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Add Clickio demand to your Prebid auction