Ad Optimization Solutions: Maximizing Revenue and User Experience
Our suite of ad optimization services — Smart Ad Refresh, Price Floors, and Adaptive Ad Layout — empower publishers to maximize revenue while enhancing user experience. Explore how each service transforms ad monetization strategies for sustainable growth.
Smart Ad Refresh
Reload ads only when viewable to maximize revenue
- Smart Ad Refresh automatically refreshes ad units, increases your earnings while maintaining high quality of inventory.
- Full compliance with the policies of Google and other ad exchanges, ensuring the right timeouts and publisher declarations.
- Integrated into Prebid and Amazon TAM auctions, our algorithm adjusts pricing on every refresh, guaranteeing maximum CPM.
| Ad refresh implementation | Incorrect Setup | Clickio Smart Ad refresh |
|---|---|---|
| Number of impressions | Increased | Increased |
| Viewability | Decreased | Unchanged |
| Compliance and Declarations | No | Yes |
| Dynamic pricing | No | Yes |
| Revenue | Decreased | Increased |
| Demand Partners | Loss | Improved |
Price Floor
Optimization
Automated price floor optimization can boost earnings by 20-120%, while also reducing the number of ads on a page, leading to a better user experience.
Clickio's Price Floor Optimization uses AI algorithms and log-level data to set the optimal price floors for each user, page, and impression. This system is particularly effective for high-traffic placements. However, smaller sites can also benefit from an automated pricing approach offered by Clickio.
| Factors | Manual | AI Managed |
|---|---|---|
| Individual Ad Units |  |  |
| Viewability | | |
| Page / Category | | |
| Device | | |
| Geography | | |
| Seasonality & Time | | |
| Typical Uplift | -20% to 5% | 20-120% |
Adaptive Ad Layout
We constantly test different ad sizes, page layouts and bid types to help you get the most from your site.
Our technology automatically adjusts these variables depending on the device type and connection speed of your visitors.
See examplesExample: connection speed
