Add Clickio demand to your Prebid auction
Clickio Bidder helps publishers increase competition for their ad inventory by adding Clickio as an extra bidder in an existing Prebid setup.
Keep your current wrapper, ad server and demand partners. Clickio adds more demand, smarter bid stream management and selected high-impact monetization opportunities without a full migration.
More demand, less disruption
Many publishers already have a working header bidding setup. The challenge is getting more qualified demand into the auction without creating extra operational work.
Clickio Bidder is built for that use case. It connects Clickio demand to your existing Prebid auction through a standard adapter, while your current Prebid, Google Ad Manager setup and partner relationships remain in place.
Not just another bidder
Adding another demand source can help, but modern auctions are more complex than simply sending every request everywhere. Buyers and SSPs use their own algorithms, throttling rules and pricing strategies, which can affect bid rate and revenue.
Clickio Bidder helps manage that complexity. It uses performance signals to route bid requests more intelligently, helping reduce wasted requests and increase the chance of stronger bids.
Key advantages
AI-powered bid stream management
Clickio Bidder manages the bid stream intelligently, deciding which requests to send to which demand partners based on how SSPs and buyers behave. This helps improve bid rate, reduce wasted requests and support stronger revenue performance.
Advanced multi-size demand
Clickio Bidder makes fuller use of available ad space by supporting advanced multi-size opportunities. This helps demand compete for the most relevant format and size, without requiring publishers to rebuild their existing ad layout.
High-impact formats through Prebid
Clickio Bidder gives publishers access to engaging, high-viewability formats through their existing Prebid setup, bringing more monetization opportunity into the current auction.
Best fit
Clickio Bidder is best suited for publishers who:
- Already use Prebid.js
- Use Google Ad Manager as their main ad server
- Want more demand without a full monetization migration
- Have display or banner inventory available through header bidding
- Want to test incremental revenue before making bigger stack changes
It is especially relevant for larger publishers, established ad ops teams and sites where replacing the current setup is not the right first step.
How it works
Add Clickio to ads.txt
Clickio provides the required ads.txt lines so demand partners can recognize authorized inventory.
Add Clickio as a vendor in your CMP
For European traffic, Clickio should be added as a vendor in the publisher’s Consent Management Platform so relevant consent signals can be passed correctly.
Add the Clickio Prebid adapter
Your team adds Clickio to the existing Prebid setup using the Site Area ID and setup details provided by Clickio.
Test, measure and scale
Start with selected placements or traffic segments, review performance, then expand if the results are positive.
Full Clickio Monetization or Clickio Bidder?
Full Clickio Monetization
Choose Clickio Monetization Platform if you want a fully managed monetization setup with formats, ad refresh, price floors, reporting and payments.
Clickio Bidder
Choose Clickio Bidder if you want to keep your current setup and add Clickio as an extra Prebid demand source.
Both options are supported by Clickio’s ad ops and account management teams. The right fit depends on the publisher’s current stack and how much control they want to keep in-house.
Frequently Asked Questions
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No. Clickio Bidder is designed to be added to an existing Prebid.js setup as an additional bidder.
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No. Clickio competes alongside current bidders, so publishers can keep existing relationships and auction logic.
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It means Clickio uses auction and demand-side signals to help decide which bid requests should go to which demand sources, instead of treating every request the same way.
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Yes. Publishers can start with selected placements or traffic segments, then expand based on performance.
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Performance can be reviewed through the publisher’s existing ad server and header bidding reporting, together with Clickio-side checks on bid activity, win rates and revenue contribution.
Ready to add more value to your Prebid auction?
If you already use Prebid and want more competition for your inventory, Clickio Bidder gives you a controlled way to add Clickio demand without replacing your current monetization stack.