In Advanced Consent Mode, Google tags load immediately when the user opens the website or app. The
default Consent Mode on-page Config or Clickio Consent GTM Template initially set the default consent states, typically defaulting to "denied" unless specified otherwise. Even when consent is denied, the Google tags send cookieless pings. The Google tags then wait for the user to interact with the Clickio CMP and update the consent states accordingly. If the user grants consent, the Google tags send full measurement data. This mode provides better modeling compared to
Basic Consent Mode, offering advertiser-specific models rather than a general model.