Ad Optimization Solutions:
Maximizing Revenue and User Experience
Our suite of ad optimization services — Smart Ad Refresh, Price Floors, and Adaptive Ad Layout — empower publishers to maximize revenue while enhancing user experience. Explore how each service transforms ad monetization strategies for sustainable growth.
Reload ads only when viewable to maximize revenue
Smart Ad Refresh
Number of impressions
Viewability
Compliance and Declarations
Dynamic pricing
Revenue
Demand Partners
Clickio Smart Ad refresh
Increased
Increased
Decreased
Decreased
Unchanged
Increased
No
No
Yes
Loss
Improved
Ad refresh implementation
Yes
Incorrect Setup
Full compliance with the policies of Google and other ad exchanges, ensuring the right timeouts and publisher declarations.
Integrated into Prebid and Amazon TAM auctions, our algorithm adjusts pricing on every refresh, guaranteeing maximum CPM.
Smart Ad Refresh automatically refreshes ad units, increases your earnings while maintaining high quality of inventory.
1
2
3
Automated price floor optimization can boost earnings by 20-120%, while also reducing the number of ads on a page, leading to a better user experience.
Individual Ad Units
Viewability
Page / Category
Device
Typical Uplift
Geography
Seasonality & Time
Factors
Manual
-20% to 5%
AI Managed
20-120%
Clickio's Price Floor Optimization uses AI algorithms and log-level data to set the optimal price floors for each user, page, and impression. This system is particularly effective for high-traffic placements. However, smaller sites can also benefit from an automated pricing approach offered by Clickio.
Price Floor Optimization
Adaptive Ad Layout
Example: connection speed
4G
5G
Our technology automatically adjusts these variables depending on the device type and connection speed of your visitors.
We constantly test different ad sizes, page layouts and bid types to help you get the most from your site.
COMPANY
SOLUTIONS
payments
RESOURCES