Choosing a CMP?
Compare honestly.
Every CMP demo looks compliant. The differences that matter are pricing at your traffic, certifications, measurement survival and how much your consent reporting tells you. Use this checklist on every product you shortlist.
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The six dimensions that matter
Pricing model
Most CMPs (Clickio included) tie plans to traffic. Compare total cost at your actual volume, at 2× and 10× of it, and what you pay above the allowance. Clickio has a free plan for one small site (500 monthly pageviews) and publishes per-site prices from £2 a month on annual billing (£3 monthly) up to Pro+ at £30 (£35 monthly), with pageview allowances from 5,000 to 500,000 per account, and Enterprise on quote.
Certifications
If your site serves ads, Google CMP certification and IAB TCF validation are non-negotiable. Verify both on any CMP you shortlist. Clickio holds both.
Measurement survival
Consent Mode v2 support decides whether Google Ads and GA4 keep working after the banner. Ask how it's implemented and whether it's validated. Clickio implements it automatically and runs automated checks that flag misconfigured signals.
Disclosure accuracy
A scanner that feeds the dialog and a cookie policy that updates itself keep you honest over time, so compare how each product handles drift.
Multi-market behavior
If you have US, LatAm or APAC traffic, compare how each CMP varies the experience per regulation, and what that costs.
Optimization tools
Consent reporting shows how visitors respond to your dialog. Compare reporting depth and whether A/B testing of dialog variants is available at all.
Frequently asked questions
Aren't all certified CMPs basically the same?
The certification floor is similar; the differences are economic and operational: pricing at scale, which tier unlocks what (reporting, vendor lists, A/B testing), disclosure automation, multi-market behavior and how measurement survives. That's what this checklist covers.
Why does consent reporting matter?
It shows how visitors respond to your dialog, region by region. On Clickio, daily event reporting is on every plan, unique-user reporting starts on Pro, and the Reporting API and dialog A/B testing are on Enterprise.
Why don't you compare named CMPs?
Other vendors' pricing and features change often, so rather than quoting their rate cards we give you the checklist. Check each item on the product's own pricing page and in a trial.
What's the cheapest way to decide?
A live trial: start a 14-day free trial on one property, measure consent rates and signal quality, and compare the published per-site pricing against your incumbent's renewal quote.
Start a 14-day free trial on one site and see your own numbers.
Already on another CMP? Moving is typically an afternoon; the switching guide has the step-by-step checklist.