Consent is now
a marketing metric
Every campaign you run depends on signals that consent controls. Clickio keeps your measurement alive with Consent Mode v2, shows you the consent rate, and gives you the tools to raise it.
Trusted by 2,000+clients worldwide
What consent does to your funnel
No consent, no pixel
Declined consent means no remarketing lists, no conversion pixels, no attribution. The consent dialog is the first conversion in your funnel now.
Modeled, not blind
With Consent Mode v2, Google Ads and GA4 model conversions for visitors who decline, so campaigns keep optimizing on realistic totals instead of collapsing.
Consent Mode v2 →A number you can own
Consent rate is measurable, reportable and improvable. Treat it like any other funnel step: measure, test, iterate.
Reporting →Your toolkit
Consent reporting
Daily reporting of accepts, declines and rates per site lets you see the effect of every change within days.
Reporting →Design & copy control
Layout, colors, wording and languages are all yours to tune, while the consent mechanics stay fixed underneath.
Customization →A/B testing
Enterprise accounts split traffic between dialog variants and promote the winner: consent-rate optimization with evidence.
A/B testing →GTM integration
Fire your whole marketing stack on Clickio consent events from Google Tag Manager: cleanly, and only after consent.
Tag orchestration →EU, UK and US markets
Campaigns run worldwide; geo-matched dialogs cover laws such as GDPR, UK GDPR and US state laws via GPP, in the visitor's language (Starter and above).
Multi-regulation →Answers for legal
When legal asks whether the pixels are compliant, the answer is a certified CMP with consent records, not a shrug.
For DPOs & legal →Frequently asked questions
Will a consent banner hurt my campaign performance?
Unmanaged, it can. Managed well (good design, Consent Mode v2, tested variants), consented traffic tracks normally and Google models conversions for the rest.
What is a good consent rate?
It varies by market, audience and design, which is exactly why you measure your own. Use daily reporting to establish your baseline, then improve it with design iterations or A/B tests.
Do remarketing audiences still build?
For consented visitors, yes: pixels fire normally after an accept. Visitors who decline are excluded, which is the point: the audiences you build are made of people who agreed.
How does this work with Google Tag Manager?
Clickio pushes consent state and events into the dataLayer; you trigger tags on them. Google tags also react automatically through Consent Mode.
Can I change the banner without engineering?
Yes. Design, copy and languages are managed and published in the Clickio Platform, with no code deploy.
Measure your consent rate today, and start improving it.
Reporting and design control are on every plan; A/B testing and the Reporting API are Enterprise.