GDPR consent,
done properly
Valid consent under the GDPR is prior, informed, granular and revocable. It also has to be enforced, not just collected. Clickio Consent is a Google-certified, IAB TCF-validated CMP built to meet those requirements on every visit.
Trusted by 2,000+clients worldwide
The GDPR at a glance
The General Data Protection Regulation, together with the ePrivacy rules on cookies, sets one of the strictest consent standards in the world. It's also the model most other privacy laws copy.
Who it protects
Everyone in the EU/EEA UK GDPR mirrors it for the UK. Any site with European visitors is in scope, wherever it's based
Consent model
Opt-in, before anything fires Freely given, specific, informed, unambiguous, and as easy to withdraw as to give
Cookie rule
Prior consent for non-essential cookies Only strictly necessary cookies may run before the visitor agrees. EU cookie rules are under review (Digital Omnibus proposal); the consent principle stands today
Penalties
Up to €20M or 4% of global turnover Enforced by national data protection authorities across Europe
This guide is general information for site owners, not legal advice. Check the current text of the law and your own counsel for your situation.
How Clickio Consent handles GDPR consent
Certified where certification exists, and enforced where most CMPs stop at recording.
Valid consent, by design
A granular dialog with per-purpose and per-vendor choices, legitimate-interest controls, no pre-ticked boxes, equal-weight decline, and re-consent whenever your setup changes materially. Built on IAB TCF 2.4 as a validated CMP.
Choices enforced on-page
The Google ad stack pauses until consent resolves, Consent Mode v2 governs standards-aware tags, and any other script is gated with one attribute or a GTM trigger (see tag orchestration).
Evidence on demand
Every choice is logged as a consent record, the Cookie Scanner verifies your disclosure stays complete, and the Cookie List embed keeps your policy page current. That's your accountability evidence, always ready.
Built for European audiences
- EU languages. Dialog texts, purpose descriptions and cookie disclosures are localized automatically into the languages you enable, so visitors consent in a language they actually read (Starter and above).
- Geo-targeted precisely. The GDPR experience is shown to EU/EEA and UK visitors, while visitors under other laws see their own regulation's dialog. You choose a fallback for everyone else, including showing GDPR consent worldwide.
- Ad revenue protected. TCF signals reach Google and every demand partner correctly, Consent Mode preserves measurement, and the Consent or Pay option keeps a fair choice on the table when visitors decline.
- Google-certified CMP: required to serve personalized ads to users in the EEA, the UK and Switzerland through Google
- IAB TCF 2.4 validated: standard consent signals to the whole advertising ecosystem
- Consent Mode v2: measurement that survives declined cookies
- Dialog testing: A/B testing of dialog variants on Enterprise plans
Frequently asked questions
Do I need GDPR consent if my company isn't in Europe?
If people in the EU/EEA or UK visit your site, the GDPR applies to that traffic regardless of where you're based. Clickio geo-matches each visitor, so European visitors get the GDPR dialog while the rest of your audience sees whatever their own law requires, or your chosen fallback.
What makes cookie consent "valid" under the GDPR?
It must be collected before non-essential cookies fire, be specific per purpose, be based on clear information, involve a real choice (declining must be as easy as accepting), and be revocable at any time. Clickio's dialog is built around exactly these requirements, with a consent record for each one.
Is Clickio a certified CMP?
Yes. Clickio is a Google-certified CMP (Gold Tier) and an IAB Europe TCF 2.4 validated CMP. Google requires a certified CMP integrated with TCF to serve personalized ads to users in the EEA, the UK and Switzerland, so certification isn't a badge: it's what keeps ad-funded sites running.
How does Clickio handle legitimate interest?
TCF purposes that vendors claim under legitimate interest are shown transparently with their own controls, and visitors can object per purpose or per vendor. You stay in control of whether legitimate interest is available at all in your setup.
Can I check what my site actually sets?
Run the Cookie Scanner: it detects everything your site sets in a real browser and flags anything not yet declared in your consent setup. Re-scan any time your site changes.
Will strict GDPR consent hurt my ad revenue?
Done right, less than you'd fear, and far less than an enforcement action. Clickio pairs GDPR-grade dialogs with correct TCF signals to all demand partners, Consent Mode for measurement, and an optional Consent or Pay model from the Pro+ plan, so consent rates and revenue are managed together.
Explore other regulations
Every guide shows how the same Clickio tag serves the right consent experience for that market. Pick the next one that applies to your audience.
GDPR consent from a Google-certified, TCF-validated CMP is included on every plan; paid plans start with a 14-day free trial.
GDPR consent from a Google-certified, TCF-validated CMP is on every plan. Geo-specific settings and multi-language dialogs start on Starter, custom TCF vendor lists on Pro.